OEMs and Vinyl Film: What Can You Add To Your Accessory Line-Up
words: Denis Podmarkov
It’s no secret that vinyl film has been making waves in the aftermarket industry and allowing owners to make their car their own. From changing the color to enhancing trim details and even adding decals that match their lifestyle. Film now has better UV protection and it’s no secret that film manufacturers like 3M have been constantly upgrading their technology and adding new colors.
How does this affect the OEM market? And what are your options?
Special Edition Vehicles
Special edition vehicles can be elevated through exclusive graphics, logos, and color changes that capture the essence of the theme or identity. Applying these distinctive designs using vinyl film ensures a personalized and unique exterior appearance, without permanently altering the vehicle or requiring the level of expertise and hours involved in painting the chassis. Limited edition color schemes offer a choice of exclusive vinyl film colors, providing customers with the opportunity to give their special edition vehicle a standout look. A great example of this would be the Audi RS e-tron GT “project_513/2”. The RS e-tron GT project_513/2 is the first Audi to offer a camouflage graphics-skinned and wrapped exterior from the factory, inspired by the initial test mule. Another example is the Lucid Air Sapphire. This simple and very effective upgrade was achieved by adding a Bear decal to their Sapphire trim level.
Some other ideas include:
Customized Graphics and Logos:
- Create exclusive graphics or logos that represent the theme or identity of the special edition.
- Apply these graphics using vinyl film to achieve a personalized and unique appearance on the vehicle’s exterior.
Limited Edition Color Schemes:
- Offer a range of limited edition vinyl film color options that are not available in the standard lineup.
- Allow customers to choose from these exclusive colors to give their special edition vehicle a distinctive look.
Heritage Designs and Patterns:
- Explore vinyl film options that mimic classic or heritage designs and patterns.
- This could include retro stripes, vintage patterns, or even iconic logos from the brand’s history.
- Experiment with vinyl films that provide textured finishes like carbon fiber, brushed metal, or matte surfaces.
- This adds a tactile element to the vehicle’s exterior, creating a sense of luxury and uniqueness.
Collaborations with Artists:
- Partner with renowned artists to create exclusive vinyl film designs for the special edition.
- This adds a unique touch to the vehicle, attracting art enthusiasts and creating a collectible aspect.
Dynamic Decals and Patterns:
- Utilize vinyl films with dynamic decals or patterns that change appearance depending on the viewing angle.
- This adds an animated and eye-catching element to the exterior of the special edition vehicle.
- Design special edition vehicles with designated sections that can be customized by the owners using vinyl film.
- This gives a personal touch to each vehicle while maintaining the exclusivity of the special edition.
Reflective Vinyl Elements:
- Incorporate reflective vinyl elements for increased visibility during night driving.
- This not only enhances safety but also adds a modern and futuristic aesthetic.
Matching Interior Accents:
- Extend the use of vinyl film to the interior, allowing customers to match exterior designs with interior accents.
- This creates a cohesive and immersive experience for the owners.
Trim Alteration Options
OEMs can also explore chrome delete packages, enabling customers to transform standard chrome elements into a different color using vinyl film. This customization extends beyond graphics and colors, allowing owners to modify the trim details for a cohesive and personalized appearance. Chrome delete packages are particularly popular for those seeking a sleek and modern aesthetic, and incorporating vinyl film for this purpose ensures a seamless and reversible solution. This adds another layer of versatility, allowing customers to tailor not only the overall design but also the finer details according to their preferences.
If you’re looking to kickstart your venture into vinyl film on the OEM level, our seasoned team is here to assist. With over 15 years of experience, we can guide you through your next program. We’re eager to hear about your project and ideas. Email us at firstname.lastname@example.org, or give us a call at 866.662.4477. Let’s turn your vision into reality.