Innovate for Tomorrow: The Role of OEM Accessories and Paint Protection Film in EVs
words: Denis Podmarkov
As the EV market continues to expand, the demand for OEM and dealer-level accessories is on the rise. Unlike traditional ICE vehicles, where options for performance, engine, body, and suspension upgrades were commonplace, EV owners tend to be more cautious about making alterations that could impact range or the overall customer experience.
While there have been some interior-focused EV accessories such as cargo mats and sun shades, one standout product that not only enhances profitability but also preserves vehicle value and protects the paint is paint protection film (PPF), often referred to as “Clear Bra”. This well-established product has been in use for decades.
While certain OEMs offer PPF at the OEM level, many dealers are now incorporating it into their sales offerings. PPF has demonstrated its ability to generate profits for OEMs while providing customers with the assurance of using a film endorsed by the OEM. OEM accessories not only offer peace of mind to end users but also deliver tangible, visible benefits.
What is Paint Protection Film?
Paint protection film is a transparent layer made from urethane that is applied to the surfaces of vehicles to safeguard the paint from debris and scratches. It consists of a top layer made from polyurethane or urethane, which has the ability to heal from minor scratches that occur during daily driving. The bottom layer contains an acrylic adhesive designed for flexibility, allowing the film to wrap and stretch around irregular shapes and contours of vehicles
The Benefits of Paint Protection Film for Your Car
- Protection Against Scratches and Debris: One of the primary benefits of paint protection film is its ability to shield your car’s paint from scratches and debris. As you drive, your vehicle is exposed to various elements that can cause damage to the paint. Clear bras repel dust, dirt, and grime, making it easier to clean your car. Even if dirt sticks to the film, it can be easily wiped away, reducing the need for frequent and extensive washing. Additionally, PPF protects your car from parking incidents, road salt, and other environmental factors, keeping your vehicle looking pristine for longer.
- Prevention of Fading: Exposure to sunlight can cause the paint on your car to fade over time, resulting in an uninspired and dull appearance. Uneven sunlight exposure can even lead to different shades on different parts of the vehicle, potentially requiring a repaint. Paint protection film blocks harmful UV rays, preventing fading and maintaining the vibrant look of your car’s paint job. By protecting your car’s paint from fading, PPF also helps to preserve the overall aesthetic and value of your vehicle.
- Maintenance of Resale Value: When it comes time to sell your car, maintaining its resale value is crucial. Quality and mileage are key factors that determine a car’s value, and keeping your vehicle in top condition can help maximize its resale value. Paint protection film ensures that your car’s paint remains in pristine condition, free from scratches, chips, and other cosmetic issues that can affect its appeal to potential buyers. By protecting your car’s paint from damage caused by parking incidents and other impacts, you can prevent the need for costly repairs and maintain a higher resale value.
- Protection Against Chemical Reactions: Roads are often treated with sand and salt to melt ice and snow, but these chemicals can be abrasive to your car’s paint and other parts. Over time, they can cause chipping, leading to the buildup of rust. Paint protection film acts as a barrier, protecting your car from the damaging effects of these chemical agents. Additionally, PPF prevents weathering caused by acidic substances like bird droppings and acid rain, keeping your car looking better for longer.
- Cost Savings: Installing paint protection film on your car can save you money in the long run. Repainting or repairing the paint job can be expensive and time-consuming. By investing in PPF, you significantly reduce the need for repainting, as the film acts as a protective layer against scratches and chips. While the initial installation cost of PPF may seem like an upfront investment, it is much cheaper than the recurring expenses of repainting your car after every minor scratch or door ding.
- Invisible Protection: Paint protection film is almost invisible when applied correctly. Unless someone closely inspects the car, the transparent film is virtually undetectable. This invisible protection allows you to maintain the sleek and polished appearance of your car while ensuring its paint is safeguarded against damage.
- Self-Healing Properties: Paint protection films have self-healing properties that make them incredibly durable. The multiple layers in the film work cohesively to protect your car’s paint and heal surface-level damage. If your car experiences a minor scratch or ding, the self-healing properties of the film will kick in. By washing your car with warm water or parking it under the sun, the film will return to its lowest energy state, effectively healing the surface-level damage. This self-healing feature ensures that your car’s paint remains in excellent condition even after minor incidents.
- Compatibility with All Vehicle Models: Regardless of your car’s make or model, paint protection film is compatible with all vehicles. While in the past, clear bras only covered certain parts of cars, modern PPF types are designed to be virtually undetectable and can be applied to any car model. With the advancements in technology and precise trimming techniques, professional technicians can apply the film in a way that seamlessly integrates with your car’s design.
- Long-Lasting Guarantee: When you invest in high-quality paint protection film, it is guaranteed to be resistant to peeling and discoloration. This ensures that your vehicle’s value is preserved and even increased over time. Additionally, if you ever need to replace the protective film, it can be easily removed without damaging the underlying paint or finish of your car. The durability of paint protection film is designed to last for up to 10 years, providing long-lasting protection and peace of mind.
- Customizable and Precise Application: Paint protection film is cut from computer-generated patterns that can be precisely trimmed to fit the specific contours and areas of your car. This customizable feature allows you to choose the desired placement of the film, whether it’s on the hood, bumpers, body, mirrors, headlights, door handles, or door edges. You have control over the extent of coverage and can ensure that your car receives the optimal protection against scratches and chips.
Star Shield Solutions has been supplying OEMs and dealerships with their PPF needs for over 15 years. Curious about our programs? You can find more info about our Dealer Services HERE and our OEM Program HERE.